I am life long entrepreneur with over 20 years of hands on business experience in multiple niches.
I have developed businesses in real estate investment, agriculture, cosmetics, ad promotionals, custom embroidery, and commodity trading.
Hooked on Copy
While searching for marketing materials to advance my business I found Cash Copy by Jeffrey Lant and Magnetic Marketing by Dan Kennedy. This led to the discovery of how well crafted sales letters could replace dreaded cold calling and act as an unlimited sales force with no HR issues.
From the beginning each of those sales letters and brochures brought in more dollars than they cost to mail.
I was hooked on copywriting and direct mail. This was more than just an effective way to get new clients and more orders … it was fun.
Learning the Art and Science of Copywriting
Cash Copy introduced me to the idea of selling with words but really didn’t explain how to do it. I kept searching and applying whatever tips I could find.
In time, I enrolled in the basic and masters level copywriting courses through AWAI (American Writers & Artists Inc.) AWAI is the industry leader in copywriter training. Major publishers such as Rodale, Agora, Boardroom, Phillips, and Nightingale-Conant routinely come to AWAI to meet their ever expanding needs.
School is never out for the pro. Therefore, I continue to study and model my copy after top A-list writers such as:
Gary Bencivenga
Joe Sugarman
Eugene Schwartz
Gary Halbert
Dan Kennedy
John Carlton
Clayton Makepeace